What Is Responsive Web Design?

Responsive web design stretch across tablets mobiles and laptops Responsive web design stretch across tablets mobiles and laptops

Responsive web-design is the art of making websites perform well on mobiles, tablets and desktops. As these devices all have different screen sizes, responsive websites adapt their layouts accordingly to ensure that the user experience is still of a high quality, even when their device is not wide enough to show all content. Content will adjust and re-position itself on the page, and font size will increase to improve readability on smaller devices.

Percentage of web pages served to mobile devices in 2018
Percentage of web pages served to mobile devices in 2018

Why is there a need for responsive websites?

In 2018, 52% of all web traffic originated from mobile devices (1). This figure continues to increase year-on-year and it is not really of any surprise, as 95% of households here in the UK when surveyed said they had access to a mobile phone (2). Failing to ensure your website is responsive could mean that it is unusable for over half of the traffic finding its way to your site. This can affect you financially as you could be missing out on potential customers. If your site is poorly optimised for mobile, your rankings with search engines such as Google and Bing will suffer which is likely to result in much less traffic to your site, and again fewer customers.

Google has a handy tool to measure if your site is optimised for mobiles: https://search.google.com/test/mobile-friendly

How do responsive websites work?

Previously in the world of web-development, web-designers would build a 'mobile site' in addition to a regular site. Mobile users (with then much less powerful phones) would be redirected to this specific site which often did not include as much functionality as the main site. Nowadays, mobiles and tablets web use has increased due to the popularity and power of portable devices. Web development has also advanced and now there is no need for a separate mobile site. Responsive websites enable users of phones, tablets, laptops, PCs and even TVs to all use the same website and see the same content. A responsive website will query the type of device that is loading the page, and then 'respond' to the screen size by re-positioning and re-sizing the sites content. You can see this in action if you adjust the width of your browser. A responsive site such as Webisoft's will re-position content accordingly.

How can I make my website responsive?

Here at Webisoft, we operate a 'mobile first' approach when it comes to developing websites. This means that our responsive websites are designed with mobile devices in mind from the very beginning. Not only will they look good on Apple and Android smartphones and tablets, they will also look and feel great on desktops and laptops which have much more screen real estate for content. This will help drive traffic and customers to your website and ensure that your customers can reach you 24/7 whether they are on the train, in a coffee shop or sat on the sofa.

If you need a website, please contact us for a free, no-obligation consultation


(1) - https://www.statista.com/statistics/241462/global-mobile-phone-website-traffic-share/
(2) - https://www.statista.com/statistics/289167/mobile-phone-penetration-in-the-uk/

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