6 Problems With Website Builders Such As Wix And Squarespace

building a website using a web-builder building a website using a web-builder

There are many DIY website builders out there – Wix, 1&1 and SquareSpace to name a few. These sites allow their users to create a website using drag and drop and ‘Wysiwig’ editors with no coding skills required. Whilst they claim to be low-cost and easy to use, they also have some underlying issues which may result in them not being a good fit for you or your business.

Below are a 6 issues that these web builders may bring:

1. Your website may look like a lot of other websites

As these web-builders provide users with a variety of templates to apply to their websites, the chances are that other users of the platform will like the same template as you have picked. Of course, there are customisation options such as the ability to change colours of fonts and backgrounds, but the layout of these templates will still be the same and it will be very difficult for your site to stand out from the others. This can make it challenging to create a unique and recognisable brand.

It can be quite easy to spot a website which has been designed with a website-builder, especially by somebody with a trained eye. This can look unprofessional.

How Webisoft is different

We will ask you for a few questions to try and understand the types of designs you like, colour schemes you had in mind and any ideas you want to incorporate. We will then use this information to build you a custom and bespoke site from scratch to ensure this site is unique to you and your business.

2. It can be time consuming

These web-builders claim to be quick and easy to use. Whilst this is true for the most part, users will still need to go through every section of every page and add in their own content. Often when you add your own content in these placeholders, the symmetry and balance of the template can be skewed.

This can impact the quality of the design.

Whilst the editor tools these builders offer are designed to mirror the editing experience of Word or PowerPoint, they can still be a bit ‘fiddly’ and frustrating to achieve the design you had in mind, especially if you don’t have a natural eye for design.

Any mistakes you make can then be difficult to correct leading to a frustrating experience. If you can’t find the tool you are looking for, you may need to contact support and wait for a response, or spend your time looking through the help centre or knowledgebases trying to find an article that explains how to do what you wanted.

Professional web-designers will align and position content programmatically, and not by eye. This will ensure that content is aligned accurately, and not just look good.

How Webisoft is different

We will take the frustration of using these website builders out of the equation. By the time you have factored in your time of learning how the editor works, then adding your content, inserting and tweaking a few plugins, and then correcting your mistakes, you could have sought the services as a professional website builder such as Webisoft. Our prices are very competitive, and you may be pleasantly surprised to find out it may not be as expensive as you think to have your website built professionally without the stress and irritation a web-builder can bring.

3. Mobile friendly issues

Over half of web traffic originates from mobile devices. This number has been steadily growing for some time and shows no time of stopping.

If your site is not mobile-friendly, you could potentially be missing out on over half of your visitors and potential customers. Not only this but search engines will punish sites which are not mobile friendly meaning you could be missing out on even move traffic and customers.

Simply put, you must ensure your website is mobile-friendly.

When using website builders, it can be difficult to ensure your website functions well on mobile devices. Some builders require you choose a template which is mobile friendly, which can be frustrating if you have already invested your time in building a site using a template which is not mobile friendly.

How Webisoft is different

All of our websites are designed to be mobile friendly. This means that they will work across all devices such as mobiles, tablets, laptops and desktops. This is included in our price by default and will ensure that your customers have a good user experience, no matter the device they are using.

4. You are restricted to the platform you choose

Once you have built your website on a cookie-cutter website-builder, you are then heavily invested in this platform. If your business grows and you decide that you want to enhance or re-build your website on a different platform, it can be very difficult to try and export your data or design and migrate to a new platform.

This often results in you having to build a completely new website from scratch and potentially losing a lot of your data. Sometimes this is not an option for a business, so you remain trapped with the website builder.

How Webisoft is different

Our websites are built using industry-recognised frameworks and platforms. This makes it much easier to move your website or data should you need to. Our websites can be enhanced to grow with your business by adding new features as and when required.

5. Limited functionality

Whist a website builder will offer you many different plugins for common features such as contact forms, social media buttons, photo albums and galleries which might be sufficient for your business now, as your business grows you might want to include more complicated features such as a booking system, or online shop. This can sometimes be achieved with plugins by website builders, they often come with a charge and you are limited by the design and functionality of these plugins.

It can be very hard, if not impossible to create your own bespoke plugin using these tools. You are then left with the choice whether to abandon this feature, or move your whole website to a platform which can accommodate this requirement.

How Webisoft is different

Our websites are built using frameworks which mean we can design and develop new features for your site which are completely bespoke to your requirements. For example, if you run a restaurant business and want to create a table reservation form where guests can book a table and choose their exact table based on the layout of your restaurant, this could be done. For something so specific, you would struggle if you used a website builder.

6. Not SEO friendly

Making your website friendly to search engines such as Google and Bing through Search Engine Optimisation (SEO) can be challenging. Not only does it take time, it requires a lot of techniques to make your page climb up the result pages. One of these techniques is using correct density of your target keywords.

This can be difficult for somebody without SEO experience, who will write their content in a way which will not attract new traffic to their website.

Another example is slow/poorly optimised pages. Website builders create a lot of unnecessary code which can decrease page load times, something which search engines do not take favourably to.

How Webisoft is different

Our websites are optimised with fast page load times. Search engines can penalise slow-loading pages. We will also structure your content to ensure your keywords are in the right places and notify you if your content requires tweaking.


If you are really on a tight budget, have a knack for design and more importantly the time to experiment with the editors, a web-builder may be a good solution for your business for the short-term.

If you are just starting out in business and think your time is better spent generating new leads or providing work for customers, you will be better contacting a professional web designer such as Webisoft. We can build you a professional looking website at competitive prices and take the stress away of using a website builder.

Contact us today for a free, no-obligation quote!

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